BKIND, founded in Israel by Eran Rozen and Dan Liebeschutz, aims to reach schools, educational groups, workplaces, and diverse communities, and energize them to take on a positive, kind and caring attitude toward others around them. Through unique presentations, BKIND inspires to action and enhance their own perceptions of what we can do to affect our own reality. Participants of BKIND World receive the official BKind Card, a tool used to promote “good deed chains” that motivate and let others know how they too can take an active part in making this world a better place.